Playstation Shoot by Los Angeles photographer
Playstation like many other companies are starting to realize how documentary style advertising is effective. Using Los Angeles based photographer, R.J. Shaugnessy, they were able to bring life to their product. Not your boring closeup of the PS3 or some voice over talking non-sense.
You can see in these photos that they wanted to reach a certain crowd and age group. Shaugnessy has worked with many large companies like Nike, Addidas, and Vans as well as appeared in a number of magazines.
Check out more of his work HERE.