The heckler himself, Ashton Kutcher has found a super cool way of advertising Pop Chips as well as making the TMZ crew squirm. Him and his crew did a viral Punk’d campaign for Pop chips and chose their target, TMZ, which is one of the most hated media outlets because of their photogs and journalism style.

If you’ve never seen the TMZ show, it’s shot just like this. I love iJustine‘s cameo.

[via Republic28]