Von Miller is not only a Super Bowl MVP, 4-time Pro Bowl select, and a chicken farmer (what?), he’s now the newest Old Spice Guy. It’s only natural this all-star would join the ranks of Terry Crews and Isaiah Mustafa as a brand ambassador to the number 1 male anti-perspirant/deodorant and body wash brand in the U.S.

“Between winning the Super Bowl, solidifying my status with the Broncos and being named the newest Old Spice guy, 2016 is shaping up to be quite a year,” said Von Miller of the Denver Broncos. “I’ve had my favorite Old Spice scents for a long time and I only trust the Hardest Working Collection to give me a deep clean after practices and keep me smelling fresh on and off the field. There’s a reason you find Old Spice in every team’s locker room.”

Miller will be the face of Old Spice‘s 2016 NFL campaign, featuring the brand’s Hardest Working Collection, their most powerful anti-perspirant/deodorants and body washes to-date.

Hardest Working Collection Lineup

Sweat Defense Anti-Perspirant –Sweat Defense soft solid anti-perspirant is Old Spice’s gold standard delivering stronger and longer sweat protection for all-day dryness. Old Spice Sweat Defense delivers 66 percent sweat reduction, outperforming the 20 percent category standard for anti-perspirants. Sweat Defense is also turbocharged with Old Spice’s proprietary BCD technology that traps and locks away bad odor as it occurs while releasing fresh, manly scent in its place.

  • Scents include new Lasting Legend, Pure Sport Plus, Stronger Swagger, Extra Fresh and Fresher Fiji.

Odor Blocker Anti-Perspirant –Odor Blocker is Old Spice’s most powerful invisible solid anti-perspirant, delivering legendary performance through stronger and longer sweat protection and a 50 percent increase in BCD odor fighting technology that only Old Spice can claim.

  • Scents include new Lasting Legend, Pure Sport Plus, Stronger Swagger, Extra Fresh and Tougher Timber.

Dirt Destroyer Body Wash –Dirt Destroyer is Old Spice’s most powerful body wash, offering 15 percent more cleansers, a 30 percent thicker formula and 20 percent more scent. This thicker formula results in more dirt-eliminating lather with less product going down the drain for an overall better shower experience.

  • Scents include new Lasting Legend, Pure Sport Plus and Stronger Swagger.

Stay tuned for more coverage on the new Old Spice Guy as we start to cover the upcoming NFL season.