Like many other industries, real estate has migrated to digital solutions in a major way over the past couple of decades.
This means that agents need to be kitted out with a range of different software products in order to perform optimally.
If you feel like your realty operations are missing out on some vital program, here are just a few main categories to consider for your next round of procurement.
Transaction management software
Arguably the most crucial piece of the real estate puzzle, transaction management software can streamline every aspect of this vital process and ensure that home sales go off without a hitch, with all deadlines hit and all paperwork submitted successfully.
There are a number of competing solutions in this space, so it’s important to compare real estate transaction management software so you know you are choosing the right package for your needs and your budget.
Lead generation software
If you aren’t generating leads, you won’t have many transactions to manage in the first place. Thankfully there are a few ways to handle this with software, and the best packages out there will let you pinpoint the perfect prospects while filtering out unsuitable candidates.
Platforms like Zillow are particularly good at this and feature full-blown customer relationship management capabilities that will ensure that you find leads and stay on top of following duties such as follow-ups, viewings, and so forth.
Home valuation software
The property market can be both varied and volatile, so it’s essential to keep up to speed with valuations in your area or else you might not get the best price on your clients’ homes.
Obviously if you are an experienced real estate agent, you should rely on your intuition and understanding of the market to make accurate estimates. But sometimes it’s helpful to take a sanity check, and software platforms like HouseCanary are built for just that.
Being able to factor in the condition of the home, as well as its location and amenities, and compare this against decades’ worth of price data, will give you the confidence to pitch valuations to clients and put properties on the market, safe in the knowledge that they will sell swiftly.
Expense tracking software
All sorts of expenses can be accumulated while working as a real estate agent. Whether you work solo or for a large agency, tracking your spending when out and about and claiming to cover your costs is crucial.
Top expense apps like Expensify, Rydoo and Hurdlr are all competitive in this particular niche. And in fact, you may already be using software like QuickBooks which has integration for expenses that you aren’t taking advantage of, so it pays to check this before you commit to an entirely different platform.
Communication software
It’s reasonably safe to assume that if you are a real estate agent, you probably have a good knowledge and understanding of the leading communication apps that are popular at the moment. From Skype and Zoom to Gmail and WhatsApp, there are myriad ways to stay in touch with clients.
You can’t necessarily account for how effectively you are communicating, especially when it comes to your use of the written word.
This is where Grammarly comes into its own. It has quickly become the first choice for professionals who want to write coherent, engaging, and grammatically correct emails and messages without this taking up too much of their headspace.
So there you have it; there are software apps galore that real estate agents can harness to their advantage, and all you need to do is go out and grab them.
