It’s incredible how fierce the competition is getting annually. Basically, it doesn’t matter what industry you’re in; you can essentially count on the competition to be fairly ruthless. But with that said, since it’s just getting more and more fierce, this does mean that there are more tools to help you out. Yes, there are more than enough tools nowadays to really kick the competition to the curb, and even to this very day, SEO is still one of the biggest ones that can do it.
To outshine your competitors, it’s not just about following basic SEO principles but about implementing strategies that go above and beyond. It’s going to be SEO that gets clients discovering you and you securing them too. But what all needs to be done in your SEO game so you can keep the competition in the dust? Well, it’s not nearly as hard as you might think. So, keep reading on to learn everything you need to know!
Do a Better Job with Keyword Research
Chances are probably very high that you’re already doing a great job, but you still need to take this up a notch or two. You’ll need to invest in some of the best tools out there, such as a keyword rank tracker and a keyword planner; honestly, there are more than enough keyword tools out there, but pick the best ones that you know you can afford.
You Need to Do a Thorough Competitor Analysis
You have to know exactly what your competition is doing in order to outdo them; there’s just no buts about it. So, understanding what your competitors are doing is key to surpassing them in search rankings- always do this with all of your competitors. You’ll have to analyze their SEO strategies, and this can include needing to identify gaps or areas for improvement and also capitalize on opportunities they might be missing.
There are a lot of tools out there that can help you with this, like SpyFu, but there are plenty of others out there, too, that can provide valuable insights into your competitors’ backlink profiles, content strategies, and keyword rankings.
Constantly Think About UX
How good is your website? What about your website on mobile? Your app? You need to keep in mind that search engines prioritize user experience in their ranking algorithms. The user needs to have an easy time navigating your website, and Google, as well as other search engines, look at this closely. How long does it take for everything to load up?
So, you’ll need to optimize your website’s UX by ensuring fast loading times, easy navigation, and mobile responsiveness. While yes, this can be a lot of work, it’s absolutely worth it. A seamless and enjoyable user experience not only improves your search rankings but also keeps visitors engaged and encourages longer site visits. When you go on websites, you want an easy experience, right? Well, it’s the same for your visitors too.
Your Content Needs to be Shareable
That’s right; you can’t have anything generic; you have to really blow it out of the park- this is key! So, you’ll have to invest in creating content that is not only informative but also highly shareable.
People love sharing content, and it’s basically free marketing when it gets shared, but you need to make it good enough for people to actually share. So, make sure you develop in-depth articles, infographics, videos, and other content formats that provide value to your audience.
Why not make some of it funny and entertaining, too? In general, you have to think about this because shareable content attracts backlinks social shares, and boosts your site’s authority, contributing to improved search rankings. This is seriously one of the best ways to outdo the competition.
