YouTube is an incredibly powerful platform that connects individuals, organizations, and businesses. It gives immense opportunities to create content, engage with viewers, and make thumbnails that captivate audiences, ultimately facilitating the growth of a dedicated following.
It can turn into a career for YouTube channel manager, videographer, or content creator. Also, the platform offers amazing opportunities for businesses in terms of digital marketing. Currently, YouTube has more than 2.6 billion active users, which is a huge audience to reach. It continues to grow and change. Recently, the new feature YouTube shorts has surpassed 50 billion views daily. So it makes perfect sense to start your channel.
This guide prepared in collaboration with Jooble will teach you exactly how to do that.
Steps to Start Your Own YouTube Channel
Step 1. Name, Content, and Vision
First of all you need to figure out what content you want to focus on. There is a multitude of options and niches to choose from:
- Lifestyle vlogs;
- Fashion;
- Reviews;
- ASMR;
- Animation;
- Traveling;
- Comedy;
- Crafts, etc.
Basically, anything that interests you and offers some value to the target audience. You can talk about ocean voyages or your favorite sci-fi movies. But before you get to launching the platform make sure you have a name for the channel and the general vision.
The name has to be unique and easy to remember. The vision covers the niche, subjects, target audience, and type of content.
Step 2. Set a YouTube Account
If you already have one for personal use, it is better to create a separate one for this channel. Start with creating a separate email address with a similar name to the future channel. With this new Google account log into YouTube.
Separating personal and business matters is important to keep things organized and never miss an important message. This is also useful if you are going to give access to others later if it is a business channel.
When you log in, navigate to the YouTube channels switcher. Here, you can view all the channels you’re currently managing. Additionally, you can create a new channel from this page. However, if you’re considering purchasing an already established YouTube channel, you might want to explore options on platforms like FameSwap. They offer a variety of YouTube channels for sale, which could potentially save you time and effort in building a channel from scratch.
Step 3. Create Your Channel
Now click “create a new channel” and choose the name of the channel. You can also add a profile picture right away. It can be your photo or the channel’s logo if you already have one.
And that’s it – the channel is ready to use.
Step 4. Customize the Channel
But it still looks very plain and empty without the art and little things that make it unique. Here is what you need to do to make it look professional and engaging:
Choose the icon. You can edit the channel’s icon by updating your Bran Account. The usual size is 800 x 800 pixels. The recommended formats are JPG, BMP, PNG, or GIF (not animated);
Add channel art that will be visible on the page and serve as a banner. The size of it is 2560 x 1440. And it needs to be under 4 MB.
Use unique images that represent your vision and brand. They might feature a catchphrase or the name of the channel.
Step 5. Fill the Profile in
Go to your channel’s page and click the gear icon under the banner to open settings. Here you can adjust the privacy, layout, and discussion tab.
Choose “customize your layout” to get access to other features, including:
- Home;
- Videos;
- Playlist;
- Channels;
- About.
Go to “About” and fill in all the crucial information about your content and brand. You can write about the mission or products. But the important part is to use specific keywords that will make it easier to find your platform for people.
Also, include contact email and links to social media.
Step 6. Post Your Content
Your channel is now live and ready. So as soon as your first video is ready, it is time to upload it. But before you do, consider the equipment you will use. Not all vlogging equipment is made equally. And you will need to learn how to edit using software like Adobe Premier. Shooting RAW is possible and you can then compress your videos before uploading. Also, consider using a streaming encoder if you want to compress RAW video and stream it live.
In Summary
Launching your own YouTube channel is a great idea if you want to create exciting and interesting content. Whether it is part of a business digital marketing strategy or your personal endeavor, you can reach a huge audience and achieve your goals.
