These days, it’s hard to imagine a person that wouldn’t have heard about TikTok. Though it was launched only in 2016 (6 years after Instagram and 12 years after Facebook), it gained lots of popularity in recent years. Without any doubt, now it’s one of the biggest social media networks out there.
With the growing popularity of TikTok, many content creators, including student bloggers and entrepreneurs who are promoting their websites, are wondering – Is it important to keep in mind the key trends from this social network? In this article, we are going to look at this matter from different angles and find the answer!
Top Things to Know About This Platform
Before we go any further, it’s important to understand what this platform is and what its capabilities are in the first place. Ideally, you should also try it yourself. So if you are a student creator, you might need to ask someone, “please, write my college paper,” to have your college assignments handled by pros while you discover TikTok. In any case, we prepared a list of the must-know things about this social media channel:
- It was founded in 2016;
- In 2017 it entered the global market and started growing;
- In 2019 and 2020, it already became the most popular app, with 693 and 850 million downloads;
- By 2022, the annual revenue of the app reached $11.04 billion;
- In the last quarter of 2022, the number of monthly active users passed the point of 1 billion.
As you can see from these numbers, the sphere of influence of this application is just huge. With over a billion users and billions of revenue, this social media is the quintessence of success in the digital world.
5 Reasons to Follow TikTok Trends in Content Creation
In terms of marketing, it can feel like everything that works on this social media should bring excellent results. And that’s true. Whether you are running a personal blog or a retail store, some popular features from this platform can help you gain a variety of benefits.
Here are the top reasons why you should give it a try:
Engage Youth
In the US alone, this social network has nearly 80 million active users, and 60% of them are between 16 and 24 years old. The other 26% are between 25 and 44. This basically means that TikTok is a real deal for modern youth. So if you want to drive this kind of audience, you should consider sticking with the relevant trends. By leveraging TikTok trends, you will be able to get your content noticed by youth. This is especially important for businesses because modern youth is the future of the market. That is, if you build their trust and loyalty now, you will be able to collect benefits from it in the long-term perspective.
Succeed Across All Channels
If you think that TikTok trends work only there, you are not quite right. Today, the influence of this platform is so huge that its trends are quickly spreading to other channels too. For example, tricks that work in TikTok videos now also work in Instagram Reels. Additionally, they will work on stories for Instagram, Facebook, and even YouTube. Therefore, following these trends can actually help you boost engagement across different channels.
Improve Creativity
Even if sometimes TikTok videos look somewhat silly and unserious, you can’t deny the fact that this social network has gathered some of the most creative representatives of the modern digital world. Thus, by following trends, you can gain a huge source of inspiration. You can challenge yourself to come up with new and creative ways to participate in them. This can help you develop your creative skills and experiment with different approaches to content creation. Needless to say, the more creativity you demonstrate, the more appealing your content will look to modern users and the more you will be able to stand out from the crowd.
Build a Community
One thing that differentiates this network from many others is that there is a real sense of community here. People who launch challenges and participate in them seem to become very bound. Thus, by participating in trends, you can become a part of a larger community of creators who are also interested in the same topics or even build your own community. Needless to say, this will also unlock your access to new audiences. What’s more, if you don’t just follow but also create new trends, this will let you gain a large following and many new potential customers.
Understand the Pressing Issues for Your Audience Better
Although it’s meant primarily for leisure and fun, most videos on this social network actually have a deeper sense to them. Some of the top TikTok creators always tend to cover big and serious issues that relate to their audiences. Of course, they often do it in a silly way, making fun of it. Still, you can use this opportunity to understand the issues that bother your target audience better. By following trends, you will always know what your prospects are worrying about the most and will be able to use this knowledge to win them over with your content too!
Stay Relevant
Finally, there is one more reason to keep up with TikTok trends in content creation. Since this network is so huge now, keeping an eye on it is a surefire way to stay relevant. So if you follow the trends, you can ensure that your content stays current and fresh. This can help you maintain and grow your following over time.
The Bottom Line
Although there might be many things we don’t know about it yet, we definitely know that TikTok is one of the hottest channels existing today. Therefore, if you want to grow your following, stay relevant, and succeed in your endeavors, be sure to leverage the current trends from this social media, and they might help you achieve these goals!
