When you’re starting a business it’s an exciting venture there’s no doubt about that but it does come with its fair share of challenges especially when it comes to promotion. Building brand awareness and attracting your customers requires that you do some strategic thinking and also some take a multifaceted approach to your promotion.
Take a look at these effective ways in which you can promote your startup very quickly.
Develop a Strong Brand Identity
Before you start diving headfirst into various promotional strategies, it’s essential that you establish a strong brand identity for yourself. This includes creating a memorable logo, choosing a color scheme that reflects your Brand’s personality and having a concise messaging strategy at all times.
Your brand identity is a foundation upon which all your marketing efforts are going to be built. It’s critical that you make sure it resonates with your target audience in a big way.
Build Out Your Online Presence
You have to make sure that you have a strong online presence as this is essential for your business to grow. The internet is going to provide you with a myriad of opportunities to reach your potential customers and build a loyal following over time.
There are some things that you definitely need to get right from the start. One of these is making sure that you create a professional website.
Your website is going to be a point of contact between your business and your customers and you want to make sure that it has amazing “curb appeal”. This means that whenever people come to it they should be blown away by how easy it is to navigate, how professional it looks, and how optimized everything is. Make sure that all the essential information for your products and services are easy to find.
When it comes to crafting an online presence you can’t leave social media out of the picture. There are several platforms that you can choose from when it comes to promoting your business. Making sure that you are on as many of them as possible is the best way to ensure that your brand awareness is always on point.
Search Engine Optimization
When it comes to getting your business seen you can’t leave search engine optimization out of the picture. If you want to get your website to rank higher in search engine results and get increased visibility and organic traffic then focusing on keyword research is a must.
Quality content creation with these keywords is going to pull in your audience to help bring in and maintain traffic.
Use Pay Per Click Advertising
Pay Per Click advertising such as Google ads allows you to Target specific keywords and pay only when someone clicks on your ad. This is a very effective way to start driving traffic to your website and to generate leads.
This is especially useful when you combine it with a strong SEO strategy.
Start a Blog
Starting a blog is another effective way for you to get attention for your business and drive traffic to your website. You can write informative and engaging blog post that address common questions or challenges that are faced by your audience on a regular basis.
When you regularly update your blog with fresh content people are going to start to see you as an authority in your industry. The more you are viewed in this way, the better your chances will be of getting the eyeballs of those targeted customers onto your business.
Create Video Content
Video content is all the rage these days and it is one of the most engaging forms of content out there. It can be used across multiple social media platforms. Short form videos in particular have really taken off and they are what the public loves.
Discussing your product in short bite sized videos that you can share quickly is a great way to get in front of the right customers. Consider doing customer testimonials, behind the scenes and also how to videos.
Participate In Trade Shows and Events
Trade Shows are an excellent opportunity to showcase your products and services and also to network with industry professionals. When you participate in these, you are going to find good potential customers in real time. You can build brand awareness and generate sales at the same time.
Trade shows bring together industry professionals and potential customers. This is why they’re so beneficial. By attending events or exhibiting at them you can demonstrate your products, your services, create valuable relationships and gather feedback at the same time.
One way in which you can stand out at trade shows is to use printed marquees. This offers a fun way for you to make your brand be seen by those who might be interested in your products or service. Make sure you have a well designed logo ready for printing, and company whatever information passersby to see.
Handout Promotional Materials
In this digital age it can often seem as if all the messages of promotion have completely gone out the window but this is not the case. Brochures, flyers, giveaways on business cards still work.
Whenever you can, you should use this opportunity to work with people who would be interested in your business. Promoting your business is all about making sure that you connect with your audience in traditional and non-traditional ways.
Try Influencer Marketing
Influencer marketing is big these days and it is only growing in popularity. Social media helps to showcase these new types of stars. By partnering with them you can get access to their audience. When they promote your goods and services you can gain new customers very quickly.
You will have to pay for this kind of influence so choose creators that have a very targeted audience as opposed to creators and have a lot of followers that are not targeted towards the interest of your business. Just because a creator has a million followers doesn’t mean they are right for you.
