Today, BMW launched new BMW Driving Experience programs at the Indianapolis Motor Speedway (IMS), marking a significant extension of the brand’s nationwide driving/racing education and driving experience portfolio for Midwest consumers and fans. At IMS, the BMW Driving Experience will feature a variety of driving experiences in BMW M cars, BMW M racing vehicles, and core BMW models from throughout the BMW product lineup. Consumer activities for the BMW Driving Experience at Indianapolis Motor Speedway will commence on July 8, 2021, and will run on select days until August.
Indianapolis Motor Speedway BMW Driving Experience Programs
The BMW Driving Experience at IMS will offer owners and enthusiasts a variety of high-performance driving programs under the direction of expert instructors, including:
- M Track Experience – BMW’s M Track Experience, well known from the brand’s Performance Centers in Thermal, CA and Spartanburg, SC, comes to the Midwest for the very first time at IMS. An instructional experience that familiarizes participants with track driving.
- M Track Days – A robust track driving experience taught by BMW Performance Driving School instructors, teaching participants how to bring BMW M vehicles to the absolute limit.
- M4 GT4 Experience – An immersive, full-day experience centered around the BMW M4 GT4 racecar, complete with classroom and real-world track instruction.
- Test Drive Experiences – A variety of BMW and BMW M vehicles will be available for test drive sessions daily during activation windows.
- Test drives will include both M performance driving and xDrive off-road challenges in BMW’s X Series Sports Activity Vehicles.
- Custom programming – an array of curated experiences, such as corporate events, will be available at IMS during the BMW Driving Experience.
The BMW Driving Experience at Indianapolis Motor Speedway begins consumer programming on July 8, 2021 and will run through August 8, 2021. More information can be found at this link.
Also filed under BMW, check out my experience at the Palm Springs BMW Driving School experience.
