Lexus has launched a new marketing campaign called “Lexus Electrified,” in which it promotes its line of hybrid, plug-in hybrid, and battery electric vehicles. The campaign aims to show how the versatility of these vehicles is inspired by people and how Lexus is working towards carbon neutrality through a range of powertrains that cater to individual needs. The campaign also includes a partnership with The Atlantic as the exclusive automotive sponsor of its “Progress” reporting project and live event series, which features Lexus’ lineup of electrified products. Lexus aims to achieve 100% battery electric vehicles in all models globally by 2035.

“When it comes to our guests’ mobility needs, we know that one size does not fit all. That’s why we created an electrified driving experience with a variety of powertrains that can cater to and elevate any lifestyle. With sophisticated style, impeccable craftsmanship and the support of our amazing nationwide dealer network, our electrified vehicles deliver an immersive luxury experience, inspired by our guests.”

– Vinay Shahani, vice president, Lexus marketing