Bud Light Kickoff Beers Campaign

After 200 days of no football, NFL fans are eager to start the season off with their first kickoff beer.

The ‘Kickoff Beers‘ spot features NFL stars Travis Kelce and George Kittle in a remix of the iconic NFL theme song remade with the sound of Bud Light beers being cracked open. Watch it below:

But that’s not all coming with this season kick-off campaign. Bud Light will be covering beer costs for 50 fans who tweet their Cash App handle to @BudLight and $CashApp using #KickOffBeers + #Sweepstakes each Sunday this season ahead of kickoff.

2022 Bud Light NFL Team Packaging

The excitement from Bud Light doesn’t stop there! The brand has once again brought back its limited-edition NFL Team Cans and packaging for fans 21+ across the country to cheer – and cheers – to their favorite team wherever they are this season. Fans 21+ can purchase this year’s new Bud Light Team Cans in the 24 participating cities for a limited-time only. In addition to the team-specific designs, Bud Light is also introducing limited-edition NFL Shield packaging.

Bud Light NFL cans for 2022

Bud Light NFL NFTs

If Bud Light’s limited-edition NFL team packaging isn’t enough for fans in the real world, they can now also look to the metaverse. In partnership with the NFL, Bud Light is launching “Bud Light x NFL Ultimate Fandom,” a new NFT collection that will provide diehard fans an opportunity to engage with Bud Light and their favorite team at a whole new level. Each collectible is designed to replicate Bud Light’s limited-edition NFL packaging across all 32 teams in a digital world.