Because, how else do you launch a product called Cannon Blast without an actual human cannonball? Captain Morgan sailed his ship down to Downtown Orlando and took over the streets on Wall St. The “Human Cannonball” himself, Brian Miser, joined the Captain and blasted in the air between bars on Wall St. in celebration of Captain Morgan’s newest shot innovation. Don’t worry, Brian has more than 6,500 launches under his belt.

Watch the human cannonball take flight not once, but twice in this epic Cannon Blast promo video.