Luxury whisky brand, Chivas Regal, has launched The Chivas Fight Club, an exclusive partnership with middleweight champion, Gennady “GGG” Golovkin. This new initiative was created to spark inspiration in a new generation, while making a positive impact on the lives of others.
What do you fight for? #FightForIt
Chivas is welcoming both consumers and “GGG” fans to join The Chivas Fight Club and to share what they are fighting for.
I’m not ashamed to admit that I fight for the weekend. I #FightForIt hard!
Those who join the club will be entered into a sweepstakes for a chance to see Golovkin take on Canelo Alvarez live on September 16th, and gain exclusive entry into watch parties and boxing workout classes. Additionally, Chivas Fight Club members will gain even more inspiration through exclusive boxing content, videos, interviews, behind-the-scenes photos, and a calendar for upcoming Chivas Regal boxing events.
“This movement is special to Chivas as it brings to life our core values, embracing the mixture of cultures and importance of shared success, as every person has a unique battle they fight with passion, gloves on and off. Like the Chivas brothers, Gennady comes from humble beginnings and has allowed his dreams to push him to where he is today, all while staying true to his values and Winning the Right Way.”
– Shefali Murdia, Brand Director for Chivas Regal, Pernod Ricard USA
Even more program incentives will roll out following the campaign launch, so stay tuned!
Ready to share your #FightForIt moment? Create yours here.
