Crown Royal is venturing into uncharted territory with the release of its first-ever single malt expression. The new Crown Royal Single Malt Canadian Whisky is a testament to the brand’s commitment to innovation, offering a unique experience for both whisky connoisseurs and adventurous drinkers. With its signature smooth finish and inviting taste, this latest addition promises a premium experience for all whisky enthusiasts.
Craftsmanship and Canadian Heritage
Crafted from 100% malted barley grains and distilled in copper, Crown Royal Single Malt Canadian Whisky is a true embodiment of Canadian craftsmanship. The whisky is “cut from the cold,” leveraging Canada’s cool climate and topography to distill the spirit delicately. This meticulous process results in a smoother, more inviting taste, making it a delight for both newcomers and seasoned whisky lovers.
The new single malt pays homage to Crown Royal’s Canadian roots, being distilled at the iconic Valleyfield Distillery. This premier French-speaking whisky distillery in North America is known for its dedication to quality and tradition. The distillation process, combined with the cold Canadian climate, creates a whisky that stands out for its refined flavors and exceptional smoothness.
A Sensory Journey
From the first sip, Crown Royal Single Malt Canadian Whisky promises a sensory journey. The aroma greets you with notes of creamy vanilla and fruity banana, leading to flavors of caramel, apple, and baking spices. The finish is a lingering blend of spice and warm cinnamon, offering a truly memorable tasting experience.
Celebrating the Launch
To celebrate this significant launch, Crown Royal will host a unique event at Lower Manhattan’s Brookfield Place on June 7th at 10 AM ET. A one-of-a-kind ice sculpture installation will be unveiled, slowly melting over 24 hours to reveal the beautiful Crown Royal Single Malt Canadian Whisky bottle. This installation is a nod to the icy landscapes of Canada, emphasizing the brand’s connection to its origins.
Consumers aged 21 and over who visit the pop-up installation will receive a ticket to attend the Crown Royal Cocktail Tour. This experience will take place across several participating local hangouts, including Liberty Bistro, Monk McGinn’s, and Broadstone. Attendees will enjoy Crown Royal cocktails and have the chance to take home exclusive brand merchandise.
Taste the Innovation at Bar Convent Brooklyn
Whisky enthusiasts attending Bar Convent in Brooklyn, NY on June 11th and 12th are invited to sample Crown Royal’s newest innovation at booth #8B-832. This event offers a perfect opportunity to experience the unique flavors and craftsmanship of the new single malt firsthand.
A Message from Crown Royal
Jesse Damashek, Senior Vice President North American Whiskeys at Diageo, shared his excitement about the new release: “We’re proud to continue our tradition and legacy of trailblazing with the newest addition to our portfolio, Crown Royal Single Malt Canadian Whisky. As a leader in whisky, we’re shaking up the category with this new innovation – defined by our signature smoothness and unique, Canadian origin. Our take on this single malt is truly distinct; every piece of it tells a story – from its origin and distillation process to its stunning packaging design. Cut from the Canadian cold, this Single Malt offers our consumers a whisky that can be enjoyed on any occasion.”
Availability and Pricing
Crown Royal Single Malt Canadian Whisky has an ABV of 45% and is available nationwide with a suggested retail price of $54.99. Consumers can find it in-store and through their favorite online retailers.
With this new single malt expression, Crown Royal continues to push the boundaries of innovation, offering whisky lovers a new way to enjoy their favorite spirit. Whether you’re a seasoned connoisseur or new to the world of whisky, Crown Royal Single Malt Canadian Whisky promises a unique and satisfying experience.
