To help ease this Covid holiday season, Guinness is giving back to communities with a new limited-edition Guinness Gives Back pack. For every Guinness Gives Back pack produced, Guinness will donate $1 ($750,000 collectively) to charitable organizations in the U.S.
Four regional versions of the pack are available in New York, California, Chicago and Boston. In other areas of the country, a national version will be made available. Each pack has a designated charity that will receive a donation. The regional packs will support food banks working to combat the increase of food insecurity rates due to the pandemic or other reasons that may be affecting the market, including Feeding New York State, California Association of Food Banks, Great Chicago Food Depository, and The Greater Boston Food Bank.
“With many of the usual holiday cues missing this year, we wanted to spread some holiday magic and help support those who have long supported us in the U.S. The Guinness Gives Back pack re-enforces our commitment to uplifting American communities as we rebuild and emerge – together.”
– Nikhil Shah, Guinness Brand Director
Guinness fans can find the Guinness Gives Back packs in stores nationwide while supplies last. Each pack contains eight 14.9-oz. cans of Guinness Draight Stout with imagery honoring the specific area or the entire country.