2 minute read
Princess Cruises just added a little rock-and-roll flair to its drinks lineup. Hampton Water Rosé — created by Jesse Bongiovi, Jon Bon Jovi, and famed winemaker Gérard Bertrand — is now part of the brand’s Love Line Premium Liquors Collection. Guests sailing across the fleet can now order both the still and sparkling versions, and if you’re on Princess Premier or Princess Plus, they’re included in your package.
Hampton Water has been a critic favorite for years thanks to its bright, clean profile and the kind of craftsmanship you’d expect from its pedigree. Bringing it onboard fits perfectly with Princess’ push to elevate the bar program with celebrity-backed bottles that actually taste good, not just look good on a shelf.
Sami Kohen, Princess Cruises’ VP of Food and Beverage, put it simply: Hampton Water isn’t just another wine — it matches the energy of the people who sail Princess. It’s celebratory, it’s vibrant, and it fits the moment whether you’re raising a glass at sailaway or kicking back on the balcony.
The rosé joins an already stacked lineup of celebrity-crafted bottles in the Love Line Collection:
- Pantalones Organic Tequila by Camila and Matthew McConaughey
- Meili Vodka by Jason Momoa and Blaine Halvorson
- Sláinte Irish Whiskey by Liev Schreiber
- Archer Roose, co-owned by Elizabeth Banks
- Seven Daughters Moscato by Taraji P. Henson
- Melorosa wines by Jason Aldean, Kasi Wicks, and Chuck Wicks
- Love Prosecco by Romero Britto
- Zero Alcohol Sparkling Rosé by Kylie Minogue
- Betty Booze by Blake Lively
Jesse Bongiovi calls Hampton Water a wine built around connection. Putting it on a cruise ship — where half the memories happen with a drink in hand — feels like the right fit.
With this addition, Princess keeps doubling down on a stronger, more modern bar program. The Love Line Collection is shaping up to be more than a gimmick. It’s pushing the onboard drink experience in a direction that actually feels curated.
