Princess Cruises has once again elevated the onboard experience with the launch of its all-new “Love Line Premium Liquors” collection. Crafted in collaboration with renowned celebrities Pitbull, Jason Aldean, and Romero Britto, this exclusive line of wines and spirits promises an unparalleled indulgence for guests sailing aboard the Love Boat.

‘Love Line Premium Liquors’ Collection: A Star-Studded Collaboration

Debuting on the Sun Princess, the “Love Line Premium Liquors” collection features meticulously selected wines and spirits, each bearing the unique touch of its celebrity partner. From the smooth allure of premium vodka to the organic notes of crafted wine, this collection caters to the discerning tastes of Princess Cruises guests.


Voli 305 Vodka by Pitbull

Voli 305 Vodka by Pitbull

A celebration of style and sophistication, Voli 305 Vodka embodies the vibrant energy of Miami nightlife. Created in partnership with Pitbull, this ultra-premium vodka is distilled to perfection, offering a taste of luxury with every sip. Known globally as Mr. Worldwide, Pitbull is a musician, entrepreneur, and education advocate, adding a touch of his dynamic personality to this premium spirit.


Love Prosecco by Britto

Love Prosecco by Britto

Artist Romero Britto and esteemed winemaker Villa Sandi have joined creative forces to unveil Love Prosecco, a private label that marries artistry with the essence of fine Italian craftsmanship. Included as part of the dining experience at Love by Britto aboard Sun Princess and available in bars across the Princess fleet, Love Prosecco offers a refreshing experience with every sip. The nuanced interplay of dry melon fruit and a luxurious burst of fine mousse, with notes of lemon, mineral, and white peach, make this wine a symphony of taste sensations.

Not stopping at the contents within, every aspect of Love Prosecco, from label to packaging, reflects Britto’s distinctive artistic vision, infusing the product with visual allure and creative expression.


Melorosa Wines by Jason Aldean

Melorosa Wines by Jason Aldean

The collection is rounded out by Melorosa Sauvignon Blanc, Red Blend, and Cabernet Sauvignon from celebrated country music icon Jason Aldean, his sister Kasi Wicks, and fellow country music artist Chuck Wicks. Known for chart-topping hits like “Dirt Road Anthem” and “Burnin’ It Down,” Aldean and his family bring their passion for quality and authenticity to the world of winemaking.

Melorosa Sauvignon Blanc is a refreshing and dry white wine with a crisp palate accentuated by hints of herbs and grasses, perfect for pairing with a variety of dishes. For those with a passion for reds, the sophisticated Melorosa Cabernet Sauvignon is a fruit-forward marvel crafted from California’s vineyards. Rich dark fruit notes of blueberry and blackberry, complemented by nuances of earth, dust, mocha, and cedar, make this Cabernet a symphony of flavors, ideal for pairing with rich tasting foods.

Enhancing the Princess Experience

“We are proud to partner with esteemed celebrities like Pitbull, Jason Aldean, and Romero Britto to introduce the ‘Love Line Premium Liquors’ collection and deliver an exceptional selection of spirits that reflect the diverse tastes and preferences of our guests. The Love Line Collection is a natural extension of the elegance and sophistication found throughout our Princess ships and makes every sip a journey worth savoring.”

– John Padgett, president of Princess Cruises

Guests booked on a Princess Premier package will enjoy these premium spirits as part of their beverage options, further enhancing their all-inclusive cruise experience. The “Love Line Premium Liquors” collection is now available aboard Sun Princess and will be available exclusively across the Princess fleet ahead of summer voyages, providing guests with an unparalleled opportunity to indulge in the finest spirits from around the world. Whether sipping Prosecco under the stars or toasting to new adventures with premium wines, guests can expect nothing less than perfection from this extraordinary new collection.

Princess Cruises continues to set the standard for luxury cruising, and the introduction of the “Love Line Premium Liquors” collection is a testament to their commitment to providing guests with unique and memorable experiences. With celebrity-crafted wines and spirits, every moment aboard a Princess cruise is elevated, ensuring guests can savor every sip as they embark on unforgettable journeys.