Leading snack brand Goldfish crackers, in partnership with the iconic seasoning brand, OLD BAY, is releasing NEW Limited Edition OLD BAY Seasoned Goldfish, a limited-time flavor that brings the bold seafood seasoning staple to everyone’s favorite fish-shaped cracker. Goldfish and OLD BAY fans and those with a love for big, bold flavors can get their hands on this unique flavor starting this May for the ultimate snacking experience. The limited-time flavor is available now wherever Goldfish are sold, for a suggested retail price of $2.79 per 6.6oz bag, while supplies last.

Goldfish and Old Spice collaboration

OLD BAY lovers are wildly passionate about their favorite seasoning, and Goldfish found that fans have long-been sprinkling OLD BAY’s magical blend of 18 herbs and spices on each handful of Goldfish. As a result, the OLD BAY and Goldfish teams knew they had to join forces to deliver a delicious, one-of-a-kind snacking experience for fans and foodies, alike.

New OLD BAY Seasoned Goldfish crackers are made with OLD BAY’s popular spice blend including black pepper, paprika, celery salt and red pepper flakes, creating a big, bold flavor combination that complements the classic, premium quality taste of Goldfish. Whether you are a loyal OLD BAY fan or just love big, bold flavors, this new zesty snack is perfect for the whole family looking to satisfy a savory craving.

“What I find most exciting about this partnership is that once again Goldfish is showing up for our flavor enthusiasts in a big, bold way. OLD BAY Seasoned Goldfish harnesses the fandom of two iconic brands and brings consumers a new way to experience their favorite zesty flavor on their beloved fish-shaped cracker, just in time for summer.”

– Janda Lukin, Chief Marketing Officer of Campbell Snacks

As part of a broader brand commitment to food innovation and consumer-centricity, the launch of OLD BAY Seasoned Goldfish marks the second time Goldfish and McCormick & Company have collaborated. The two partnered in April 2021 to debut Frank’s RedHot® limited-edition flavored crackers. Hot was the most-requested Goldfish flavor across social media and became ranked as the fastest selling cracker launch of Summer 2021.