SMIRNOFF Limited Edition “Love Wins” Bottles
Continuing their support for equality and acceptance of love in all its forms, the makers of SMIRNOFF vodka have launched limited edition “Love Wins” bottles. SMIRNOFF’s support for the LGBTQ community goes back several decades, and these new bottles are their latest commitment. Each bottle sold will donate $1 (with a minimum of $260,000) to the Human Rights Campaign (HRC), America’s largest organization working for gay, lesbian, bisexual, transgender, and queer equality.
“Simply put, the SMIRNOFF brand stands for inclusivity. Whether it’s gender, race, or in this case sexual orientation, we believe the best times are when everyone is included. We are proud to support the HRC and the LGBTQ community, and to celebrate all kinds of love out there.”
– Jamie Young, SMIRNOFF Brand Manager
What makes these limited edition bottles stand out most is how no two bottles are the same. Each bottle features different images of real people, and most importantly, real love. Created and photographed by San Francisco-based photographer Sarah Deragon, who you may know from the Identity Project. Inside the bottle, which some may argue is as important as the outside, features SMIRNOFF No. 21 vodka triple distilled and ten-times filtered.
Banking on the success of their first limited edition “Love Wins” bottle, SMIRNOFF has asked couples over the age of 25 to submit their photos to a microsite for the opportunity to be included on the 2018 package design. For each eligible photo submitted between May 23 and September 30, SMIRNOFF will donate an additional $1 per photo to the HRC (up to $10,000).