How do you like to enjoy your scotch whisky? Perhaps with a little mystery?
The Glenlivet has launched “The Glenlivet Code,” a limited edition single malt scotch whisky that will have consumers guessing the cask information and tasting notes. This special spirit was inspired by the iconic British Code breakers, think Alan Turing, that will have an innovative digital element to it.
“With The Glenlivet Code, we had a unique opportunity to create a whisky that has never been crafted before, using new casks and techniques to push the boundaries of what people expect from The Glenlivet. This year’s limited edition is a labyrinth of flavors that will test the senses of even the most discerning whisky drinker and we’re excited to invite consumers worldwide to take on the ultimate challenge by unlocking its mystery taste. The interactive experience will allow whisky enthusiasts at all levels to build their knowledge of the category while also developing a deeper understanding of The Glenlivet.”
– Glenlivet Master Distiller, Alan Winchester.
“Unlock the Taste”
With the help of your smartphone and the Shazam app, scan The Glenlivet Code on the back of the carton to enter a virtual underground room with a hologram greeting from The Glenlivet’s Master Distiller, Alan Winchester. After you decode the flavors, you will be given a score that you can proudly (or shamefully) share on social channels. The official tasting notes will be revealed at the end of the year to give consumers the time to discover and enjoy the liquid themselves.
You can pickup The Glenlivet Code at U.S. retailers from the end of April 2018 at a suggested retail price of $120 a bottle. Consumers can log onto www.TheGlenlivet.com to find out more about the digital experience and share their experience on social media using #TheGlenlivetCode.