TOMS Now Sells Coffee, and I’m Ok With That
TOMS use to be known just for their popular shoes that launched CEO Blake Mycoskie’s ‘One for One’ initiative. Then there was TOMS Eyewear that gifted a person vision whether it be through medical treatment or just prescription glasses. Now they launched a whole new beast with their TOMS Roasting Co., quite possibly their most ambitious product yet.
“Coffee for You, Water for All”
That’s the tagline for TOMS Roasting Co. Similar to their other ‘One for One’ products, their coffee will give back in a similar fashion. With every bag of coffee you purchase, TOMS will give one week of clean water to a person in need. All regions where beans are sourced have a longstanding tradition of great coffee, so you can be sure you are getting nothing but the best. After the beans have been selected and shipped to the US, TOMS roasts them locally giving them a custom process to showcase each region’s harvest.
TOMS Roasting Club
This is the thing I’m most excited about. As you all know from my Instagram, I drink a lot of coffee. The TOMS Roasting Club is a caffeine addicts dream. Their Master Roaster will curate your coffee experience providing you with premium roasts delivered right to your doorstep each month, all while helping support community water initiatives throughout the year. Also a great gift idea for the caffeine lover in your life.
Find out more about TOMS Roasting Co. over on their online store.