KILIAN PARIS, the esteemed luxury fragrance house founded by Kilian Hennessy, has just revealed an exciting new chapter in its illustrious journey—British actor Lucien Laviscount has been named the first-ever ambassador for their latest fragrance, Old Fashioned. This partnership marks a significant milestone for KILIAN PARIS, intertwining Laviscount’s charismatic allure with the brand’s rich heritage.
A Meeting of Minds and Scents
Lucien Laviscount, widely recognized for his breakout role in Netflix’s Emily in Paris, brings an effortless blend of British charm and French sophistication—an embodiment of the very essence that Old Fashioned seeks to capture. Kilian Hennessy, the visionary behind KILIAN PARIS, personally chose Laviscount as the face of this new fragrance, impressed by his ability to convey a spectrum of emotions with natural elegance.
Hennessy described Laviscount as the perfect fit for the brand: “Lucien perfectly embodies the fusion of British charm and French sophistication, the essence of what Old Fashioned represents. From the moment we met, I was struck by his ability to effortlessly convey complex emotions and his natural elegance, qualities that resonate deeply with the KILIAN PARIS ethos.”
The Inspiration Behind Old Fashioned
Old Fashioned is the latest addition to KILIAN PARIS’s celebrated “The Liquors” olfactive family, a collection that reflects the founder’s deep connection to his cognac heritage. Inspired by the rich, nuanced flavors of an 18-year-aged single malt whiskey, this fragrance offers a harmonious blend of heritage and modernity. Crafted in collaboration with perfumer Sidonie Lancesseur, Old Fashioned unfolds with a symphony of notes: from the slightly floral, liquored essence of Davana, to the deep, woody tones of ultra-concentrated Cedarwood, culminating in the warm embrace of Styrax and Tolu Balm.
The fragrance’s presentation is as exquisite as its composition. Housed in a weighted glass tumbler reminiscent of a classic “old fashioned” whiskey glass, the bottle features a chiselled abstract ‘K’ motif designed to reflect light in every direction. Available in 50ml and 100ml sizes, the flacon is both refillable and eco-conscious, in keeping with KILIAN PARIS’s commitment to sustainability.
A Cinematic Campaign
The unveiling of Old Fashioned is accompanied by a stunning campaign film directed by Jean-Claude Thibaut, with visuals captured by Oscar®-winning Director of Photography Erik Messerschmidt. The film follows Laviscount through a hidden bar in a historic Scottish castle, where he undergoes a transformation that echoes the layered complexity of the fragrance itself. Laviscount’s dynamic performance, paired with the atmospheric setting, encapsulates the timeless elegance of Old Fashioned.
Reflecting on the experience, Laviscount shared, “During the shoot, I was surprised by how hands-on Kilian was beyond fragrance creation. He guided the production like a film director himself. The best part was how fun he was. Kilian fostered a creative atmosphere where I felt free to play on set and let my energy run free!”
A Friendship That Transcends Collaboration
Beyond the professional collaboration, Laviscount and Hennessy share a genuine friendship, one that first came into public view when the two appeared together on the 2024 Cannes Film Festival red carpet. This partnership signals the start of what promises to be a fruitful and innovative journey for both Laviscount and KILIAN PARIS.
KILIAN PARIS’s Old Fashioned is more than just a fragrance; it’s a celebration of life’s most enchanting moments, captured in a bottle. With Laviscount as its ambassador, this new chapter in the brand’s history is set to blend tradition and modernity in a way that is as smooth and sophisticated as a perfectly mixed cocktail.
