Introducing the “Signature” Embroidered Pullover Hoodie ($52) from new men’s clothing brand 90:10. Now here is a hoodie that is built to impress! This ridiculously comfortable garment is made from 100% pure organic cotton and has to be the softest piece of clothing that has graced my body in a long time. The cut, the feel and the fit are awesome….I’m just NOT taking it off anytime soon.
What I also love about this brand is their message. 90:10 stands for 90% Grown up..10% Not! This brand is all about fun and reminding a guy that he you can’t take life too seriously all the time. By wearing 90:10, a guy is telling the world that he has got his act together but that doesn’t mean that he’s lost the ability to know how to enjoy himself. The brand’s roots are steeped in humor. Two buddies were in a bar having a drunk conversation about not being ready to accept that they were now 100% fully grown up and the next thing they’ve started a clothing brand.