adidas Introduces Pure Boost for Maximum Style and Comfort
adidas used their top designers from Sport Performance, Y-3 and Originals to help create the adidas Pure Boost and make it both stylish and comfortable. Weighing in at 8.3 ounces for men and 6.3 ounces for women, the Pure Boost features a breathable four-way stretch seamless upper and no sockliner — which increases the sensation you get from standing directly on the Boost cushioning.
“This visually stunning shoe is the purest iteration of Boost,” said James Carnes, global creative director of performance at adidas. “With Pure Boost, we designed the shoe to be stripped down to its rawest form and to highlight the innovative technology in a totally clean and modern look.”
At launch the adidas Pure Boost will come in four colorways for men: black/white/clear grey; solar blue/solar blue/clear grey; tech grey/metallic silver/clear grey; and infrared/infrared/clear grey.
Available for $120 on May 14 at adidas.com, adidas Sport Performance stores and exclusively at footlocker.com, Foot Locker, Lady Foot Locker and SIX:02 stores.