Aperol, the iconic Italian aperitivo, is back at the US Open for its second year, bringing a splash of its vibrant and bubbly spirit to tennis fans as an official partner of the championship. This year, however, Aperol isn’t just serving up its signature spritz; it’s also making a stylish debut with a new tennis-inspired apparel collection that’s sure to be a hit both on and off the court.
A Fashionable Debut: Aperol’s Capsule Collection
In a move that blends fashion with the joy of tennis, Aperol has opened its first-ever US merch store, launching an exclusive capsule collection that celebrates both the sport and the brand’s iconic orange hue. The collection, which leans into the tenniscore and racquet sport aesthetics, includes a range of apparel designed for tennis and spritz lovers alike. From stylish hats and t-shirts to chic sweater vests and coordinated match sets, each piece is crafted to embody the vibrant spirit of Aperol Spritz, Italy’s #1 cocktail.
Ashley Park: The Perfect Match for Aperol
Adding to the excitement, actor and spritz enthusiast Ashley Park, famed for her role in Emily in Paris, has teamed up with Aperol to kick off this year’s US Open. Throughout the tournament, Park will be spotted sporting pieces from the new collection, embodying the joyful and celebratory vibe that Aperol is known for. “I love tennis and watching live sports outdoors,” Park shares. “I’m so excited to attend the US Open with Aperol this year. The Aperol Spritz is my favorite cocktail, and the vibrant flavor makes it perfect for celebrating joyful occasions with friends.”
Sip, Style, and Serve
Whether you’re attending the US Open to watch world-class tennis or just soaking in the festive atmosphere, Aperol’s new collection offers a stylish way to show your love for the game and the iconic spritz. With its blend of sporty aesthetics and vibrant Italian flair, this collection is perfect for anyone looking to serve an ace look both on and off the court.
This year, Aperol isn’t just enhancing the US Open experience with its refreshing spritz; it’s also making a statement in the world of fashion. Be sure to check out the Aperol merch store and grab a piece of this limited-edition collection before it’s game, set, match!
