G-Shock unveiled three new colorways to their neon series: Turf Green, Pink/Purple, and Electric Blue. Each watch mirrors the brand’s fashion and function they’re known for, with the added fluorescent color accents on the dial face. The watch strap is G-Shock’s popular semi gloss black strap that features World Time, Auto Super Illuminator LED with flash alert, 12/24 hour format, 5 daily alarms, and more. Look for the new G-Shock Neon colorways to arrive August 2014 at G-Shock Soho store, specialty stores, and www.gshock.com.
