Heineken And RTH “Ponchirt” For “#Heineken100” Program
Heineken launched a collaboration with Los Angeles based fashion brand RTH for their 2014 #Heineken100 program. The poncho/shirt hybrid, aka. “Ponchirt,” is a cold-weather version of their signature top. Made from military-grade nylon quilted in a diamond shape.
“As a growing brand, we are proud to be partnering with two icons, Chris Gibbs and Heineken,” said Rene Holguin, founder of RTH. “The ponchirt embodies the spirit of our brand and we’re excited to be sharing it with these global tastemakers.”
The Ponchirt was designed in partnership with Union Los Angeles and #Heineken100 Creative Director owner Chris Gibbs. It’s the second of three premium collaboration offerings Heineken will release in 2014.