Heineken has teamed up with Japanese clothing company NEIGHBORHOOD for an exclusive pair of denim for the #Heineken100 campaign. Chris Gibbs of Union Los Angeles is spearheading the project as the creative director for #Heineken100. The jeans feature Heineken green cross-stitching, a narrow fit, a custom green leather label and a Heineken-printed label. Each pair comes in its own personalized packaging.
“For the project, I wanted to use contrasting stitch colors to evoke different emotions-especially Heineken’s signature green,” – NEIGHBORHOOD designer, Shinsuke Takizawa.