Herschel Supply Co. has officially entered the watch market with its first timepiece, a military-inspired Casio G-Shock GLX5600-1 model. This particular model from Casio is a favorite among athletes, streetwear enthusiasts, and surfers. The back cover features an engraved message “YOU CAN SURF LATER,” a nod to an engraving found on an American soldier’s Zippo lighter.


“‘YOU CAN SURF LATER’ is an engraving that was found on a now iconic Zippo lighter of an American soldier. The lighter was customized with words of inspiration to transform his lighter into a talisman of sorts to help him get through his tour of duty. We used that commitment as inspiration along with utility military design and applied them to all aspects and details of our Casio G-SHOCK collaboration. This ‘first watch’ is for the dedicated bunch on dawn patrol surf sessions that balance their daily lives with what drives them.”

– Jamie Cormack, Co-Founder of Herschel Supply

The limited-edition watch features a matte ‘Army Green’ resin case and band, equipped with a moon data and tide graph capabilities. Starting on October 10, the Herschel x Casio G-SHOCK GLX5600-1 will be available on Herschel and Casio G-Shock‘s websites for $150 USD.