Luxury watchmaker TAG Heuer has announced a new innovation in the industry with its breakthrough Diamant d’Avant-Garde technology. The new Chemical Vapor Deposition (CVD) technique enables the creation of the first colored TAG Heuer Carrera Plasma 36 mm watch, featuring 1.4 carats of colored Diamant d’Avant-Garde. For the first time, TAG Heuer has combined pink and white lab-grown diamonds, with plans to use colored lab-grown diamonds more extensively in future models. The TAG Heuer Carrera Plasma Diamant d’Avant-Garde 36 mm represents the brand’s avant-garde and innovative spirit, with lab-grown diamonds in all shapes and forms being used to create a disruptive design.

The new pink color, with more color options soon to follow, is obtained through a special diamond growing process. Emmanuel Dupas, Director of the TAG Heuer Institute, explained that “The CVD process offers the opportunity to introduce these defects during the growth process, in a well-controlled environment, without the need for any post-processing. This way, the diamond is colored all the way through and homogeneously.

Close-up of the new TAG HEUR Carrera Plasma watch

The TAG Heuer Carrera Plasma Diamant d’Avant-Garde timepiece comes in white gold with a 36-mm case, representing the newly refined TAG Heuer Carrera Date. The flange, located just under the crystal, is newly azured, and the crown diamond is a single, 1.3-carat, pink, lab-grown diamond. The dial is polycrystalline with a Diamant d’Avant-Garde shield, and the unique 2.9-carat dial design is punctuated by 12 white gold indexes set with white lab-grown diamonds.

This groundbreaking piece weighs a total of 4.8 carats and comes on a black alligator strap with a white gold pin buckle. The TAG Heuer Calibre 7 Automatic is visible through a sapphire open case back. With the 60th anniversary of the TAG Heuer Carrera being celebrated in 2023, the brand continues to innovate with these Diamant d’Avant-Garde pieces in this iconic flagship collection, expressing an enduring passion and commitment to TAG Heuer’s pioneering spirit and DNA. The TAG Heuer Carrera Plasma Diamant d’Avant-Garde 36 mm presented at Watches & Wonders 2023 is a first prototype, to be commercialized in a limited number of pieces and made available upon order in TAG Heuer stores worldwide at the end of 2023, with further fully colored models to follow.