Following a successful surprise concert in West Hollywood, Kendrick Lamar and Reebok team up again, this time for the new Reebok Classic commercial — “Be Ventilated.” The short film comes in just over a minute, with the Ventilator “Day Glo” at its center, and a motivating narration from Lamar. Watch the short below and look for the Ventilator “Day Glo” online or at your local Finish Line and Urban Outfitters now.
