A candy bar as a design brief is either genius or a dare, and SNICKERS and adidas went with both. Their first-ever football collaboration wraps the ADIZERO ELECTRIC + II in SNICKERS’ signature chocolate brown, with a ghoulish green insole hidden inside for Halloween season and a SNICKERS lace charm up top. Underneath it’s the real Electric II: a synthetic and textile upper for a snug fit, a lace closure to keep everything locked in, and the lightweight build the line is known for, tuned for speed and agility on the field.
It’s not adidas’ first swing at a novelty cleat either: their Samba collection dressed the Adizero F50 in Brazil colors for the 2014 World Cup. You can’t buy the candy bars, though. Limited-edition SNICKERS x adidas bars are only available through a sweepstakes on SNICKERS.com/adidas through October 13, with a stash of Ghoulish Green bars thrown in for spooky season. NFL rookie Carnell Tate fronts the rollout, with a game day surprise on October 11 and an Instagram giveaway running October 12 through 16. The cleats drop October 10 for $180 exclusively through adidas, in limited quantities.
