The latest in rugged refinement from The James Brand (TJB) and Timex, the GMT Emerald Edition, takes their bestselling GMT model and infuses it with an inspired twist: an emerald green bezel that nods to the rich, untamed landscapes of Nova Scotia. Building on the success of their initial collaboration, which sold out quickly, this new limited edition (only 750 pieces) holds the same promise of adventure and precision. With the bold look of titanium, a luminous green bezel, and a uniquely durable build, this watch is crafted for those who value both style and substance on the road.
At a glance, the GMT Emerald Edition retains the features that made the first GMT model a hit. The watch is enclosed in a 41mm barrel-shaped titanium case, a lightweight yet resilient material designed for the demands of daily life—and more. With 200 meters of water resistance and a secure screw-down crown, this timepiece isn’t afraid of dirt, dust, or water, making it as suited to outdoor pursuits as it is to the urban jungle.
Inside, it houses the 9075 Miyota “true” GMT movement, allowing seamless adjustment of the hour hand independent of the minute hand. Whether you’re in and out of planes or simply want to keep tabs on another time zone, the Super-LumiNova® in-fill on the GMT hand keeps it legible no matter the lighting. It also boasts a date window and anti-reflective sapphire crystal, so it’s as functional as it is stylish, offering clarity and precision under any conditions.
Giorgio Galli, Timex’s Chief Creative Director, explains the essence of the design: “The emerald green dial was inspired by the natural beauty of the Atlantic coastline and the deep woods of Nova Scotia, providing a striking yet harmonious contrast with the titanium case. This watch is crafted for those who appreciate the journey as much as the destination.”
Each timepiece is individually numbered and engraved, making it a collector’s piece, and includes versatile strap options: a titanium bracelet with butterfly closure for a sleek look, and a perforated resin strap for rugged situations. With quick-release spring bars, switching up the style takes only seconds.
Available on November 12th at $749, the TJB × Timex GMT Emerald Edition will be exclusively sold on TheJamesBrand.com and Timex.com. For those looking to dive into the full aesthetic, a limited “Emerald Collection” box set will release on November 29th. At $1,299, the set includes the GMT Emerald, a matching Chapter 2 Titanium knife, and the Burwell pen—ideal for those who value premium, functional design.
Where to Buy:
GMT Emerald Edition: $749, available Nov. 12 at TheJamesBrand.com and Timex.com
Emerald Collection Box Set: $1,299, available Nov. 29 exclusively at TheJamesBrand.com
