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2016Toyota Prius
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Toyota Unveils 2016 Prius at Las Vegas Event

When the first Toyota Prius came on the scene it jumpstarted the hybrid category, and now the all-new fourth-generation Prius is looking to do the same. This week, Toyota set their launch event for the 2016 Prius in Las Vegas, where it was at the helm of a music, food, and special effects extravaganza.