I'm thrilled to introduce the completely redesigned all-new 2023 Toyota Prius and Prius Prime. Toyota has reinvented the Prius, once again proving its commitment to delivering innovative, high-quality vehicles that are efficient and stylish.
When the first Toyota Prius came on the scene it jumpstarted the hybrid category, and now the all-new fourth-generation Prius is looking to do the same. This week, Toyota set their launch event for the 2016 Prius in Las Vegas, where it was at the helm of a music, food, and special effects extravaganza.