Apple continues their decade-long partnership with (RED), the HIV/AIDS charity, with the launch of their first special edition iPhone. The Apple iPhone 7 PRODUCT(RED) comes in a deep red finish on the back and buttons, with a white front. Other than the charity element and color, it’s the same iPhone 7 that’s been on the market since last year. Available in both standard or Plus variations in 128 or 256GB capacities, with a portion of the proceeds for each sale going to (RED).

“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,”

Tim Cook, Apple’s CEO