Jony Ive Designs Special Edition Leica Camera for (Product) RED

Leica M Camera Designed by Jony Ive

If you were to commission a kick-ass camera for a good cause, who would you call? Apple’s Senior Vice President of Design, that’s who. Jony Ive teamed up with Leica and their Digital Rangefinder Camera for (Product) RED’s latest auction. The camera features a powerful processor, a full-format CMOS sensor, and a 50mm 5/2 lens.

Can’t wait to hear how much this baby went for – http://www.sothebys.com/red

Leica M Camera Designed by Jony Ive

Leica M Camera Designed by Jony Ive

Leica M Camera Designed by Jony Ive

Leica M Camera Designed by Jony Ive

Joe Miragliotta is a caffeine addict, social media freak and a tech junkie. When first creating JoesDaily.com the concept was small; Post diary-like content to share with the world of all things he was into. Now it's grown to be much more than that. You'll find travel, food & drink, design, tech, entertainment and more!

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