Celebrity Cruises, a brand synonymous with high-end ocean travel, is making waves once again—this time, on the rivers. The company has announced the launch of Celebrity River Cruises, an exciting new venture that will bring its signature sophistication and innovation to the world’s most iconic waterways. With bookings opening in 2025 and the first sailings scheduled for 2027, this new fleet of 10 cutting-edge river cruise ships promises to redefine the luxury river cruise experience.

Elevating River Cruising—The Celebrity Way

Celebrity River Cruises aims to transform river travel by infusing it with the same elevated design, service, and unique experiences that have made Celebrity’s Edge Series ocean ships renowned. With a focus on intimate and culturally immersive journeys, the fleet will provide passengers with unparalleled access to some of the most historic and breathtaking cities in Europe.

The initiative reflects the brand’s commitment to premium travel experiences, blending world-class hospitality with carefully curated itineraries designed to immerse guests in local cultures and cuisines. “We’re thrilled to announce our entry into the river cruise market through our Celebrity Cruises premium travel brand,” said Jason Liberty, president and CEO of Royal Caribbean Group. “With about half of our guests having experienced or intending to vacation on a river cruise, we know they will enjoy Celebrity’s elevated offering on the river.”

What to Expect from Celebrity River Cruises

  • Innovative Ship Design: Inspired by the acclaimed Edge Series ocean liners, Celebrity’s new river cruise ships will offer 360-degree views and modern, luxurious interiors, setting a new standard for river cruising.
  • Cultural Immersion: Guests will experience authentic, destination-rich itineraries featuring historic landmarks, vibrant local cultures, and exclusive shore excursions tailored to each city.
  • Signature Hospitality: Expect the same world-class service that Celebrity Cruises is known for, bringing a refined and personal touch to river cruising.
  • Locally Inspired Cuisine: Culinary experiences will highlight regional flavors, ensuring that every meal is a journey of its own.
  • Unforgettable Itineraries: Starting in Europe, these cruises will navigate the most iconic rivers, offering an entirely new way to explore the continent.

A New Era of Luxury Travel

This expansion into river cruising is a natural evolution for Celebrity Cruises, allowing loyal guests and new travelers alike to explore historic waterways without sacrificing luxury and comfort. “We’ve redefined travel on the ocean with our best-in-class hospitality, award-winning food and beverage experiences, and elevated design and style,” said Laura Hodges Bethge, President of Celebrity Cruises. “We are thrilled to bring these experiences to the river and combine them with authentic, destination-rich itineraries.”

With Celebrity River Cruises, the company is poised to set a new benchmark for premium river travel. As bookings open in 2025, anticipation is high for what promises to be a game-changing addition to the world of luxury cruising.