Kid Cudi sits down with Beck’s to talk about music, inspiration, and designing his beer bottle for Beck’s Artist Series. While working on his latest music video he was looking to align himself with a brand. Beck’s came up with the opportunity to design something special that would appear on 13.2 million bottles Worldwide, along with 5 other artist designs.

“I was like man, I would love to design a beer bottle. That’s cool, right? You know what I mean? I drink it. Why not, it’s kinda cool to say.”

In the video you will see Kid Cudi showing off his artwork and how it represents Man on the Moon 1, 2, and 3.