Cadillac and The LIFERS Project have come together to create a unique photography collection called, “The Season Collection.” Matt Alberts, the creator of The LIFERS Project, will embark on a yearlong adventure across the United States to document LIFERS using wet plate photography, digital photography, and video. The object of The Season Collection is to showcase the passionate lives these LIFERS live, and what inspires them.

You can follow along as Matt’s journey unfolds, with a new video recap uploaded each week consisting of highlights and interviews from the week prior. Matt’s first stop with his team of LIFERS will be on the slopes in Colorado, Utah, and Wyoming. Learn more about the full Seasons Collection by visiting