Cadillac Partners with The LIFERS Project to Create The Seasons Collection

Cadillac and The LIFERS Project have come together to create a unique photography collection called, “The Season Collection.” Matt Alberts, the creator of The LIFERS Project, will embark on a yearlong adventure across the United States to document LIFERS using wet plate photography, digital photography, and video. The object of The Season Collection is to showcase the passionate lives these LIFERS live, and what inspires them.

You can follow along as Matt’s journey unfolds, with a new video recap uploaded each week consisting of highlights and interviews from the week prior. Matt’s first stop with his team of LIFERS will be on the slopes in Colorado, Utah, and Wyoming. Learn more about the full Seasons Collection by visiting

Joe Miragliotta is a caffeine addict, social media freak and a tech junkie. When first creating the concept was small; Post diary-like content to share with the world of all things he was into. Now it's grown to be much more than that. You'll find travel, food & drink, design, tech, entertainment and more!

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