On March 13, 2014, Brisk took to Austin for SXSW to celebrate their new Half & Half flavors and we were lucky enough to be there. Their “Not Half Bad” party kicked off with performances from Roc Nation producer and recording artist DJ Mustard, as well as TY$, Deniro Farrar, YG, and more. B.o.B even made a surprise appearance along side TY$ to perform their new track Paranoid. Brisk hooked up SXSW guests with the new Half-Half drink, Crooks & Castles gear, and a whole lot more.
The SXSW event kicked-off the Brisk Bodega summer music series, which consists of a six-city tour featuring a variety of up-and-comers, curated by DJ Mustard. In addition to the amazing talent, Brisk partnered up with Crooks & Castles for some exclusive items that includes sunglasses, shirts, and accessories, all available at the Brisk Bodega shows.