Meeting an important client for the first time can feel almost as nerve-wracking as going out on a first date. While there are no romantic feelings involved this time around (at least, we hope), it’s true that their impression of you can quite significantly dictate the future of your brand. Some clients are so important that companies invest in their relationships and experiences outside of basic servicing – for example it’s not uncommon for law firm personnel to go golfing with high-value retainer clients.
However, it’s also true that meeting a client doesn’t have to feel so informal, sometimes bringing them into the fold means showing them your operations, welcoming them to your platform, gauging their opinions and asking for feedback. But that’s nowhere near as fun to talk about. So in this post, we’ll discuss how to woo your clients on an excellent business trip, and strike that best first impression.
Arrange Worthwhile Transport
It’s helpful to start the relationship from the beginning on good terms. That might involve picking them up from the airport with a smart rented vehicle from LLX car rental. A smooth journey to your offices can be a great place to begin, just make sure you can trust the individual driving. Moreover, you can always arrange a chauffeured trip, or simply make certain they have a reserved spot in your tidied-up car park should they arrange their own travel. Reimbursing them for their journey can be appreciated, though sometimes offering that to affluent clients can seem a little patronizing, so judge accordingly.
Curate An Operational Tour
You might not give public tours within your factory, storage areas, production zones or creative studio, but doing so can be a great idea. It might be that you’re partnering with a local company to sell your brewed beers, and so you intend to show their executives around your entire facility, including the secure areas. Briefing staff about what to expect, how to accommodate certain visitors, and which directions you’ll head in can make the entire experience much more relaxed and appreciated. Prepare a few facts and make sure you have the right information to hand, even if you need notes. It will help you seem informed and capable.
Provide Accommodations & A Strong Itinerary
It’s important to provide real comfort, peace and reliability when bringing someone to your offices. That might involve paying for their hotel and food, while also giving them a gentle schedule that provides free time either side. This way you can book in time for pitching, mutual travel and tours, as well as attending whatever events you have on. In other words, make this trip as easy and convenient as you possibly can, and always assign someone from your staff to attend to their needs throughout. This way, you can work with their team and make certain the client needs are respected. At no point should a client feel confused, but you can woo them with dependability and comfort.
With this advice, you’re sure to nail that client or investor visit.
