Get ready, collectors and car enthusiasts! The worlds of artistic mastery and toy car wonder are colliding. After two years of behind-the-scenes creative combustion, Mattel Creations has teamed up with contemporary artist Daniel Arsham to launch a jaw-dropping, exclusive Hot Wheels collection that promises to blur the lines between toy craftsmanship and fine art.
Scheduled for a segmented release in four adrenaline-pumping “Laps,” this collaboration is a thrilling reimagining of eight classic Hot Wheels models. But that’s not all. Alongside these iconic cars, fans can expect a range of specially designed collectibles and accessories that echo both the nostalgia of childhood and the cutting edge of art.
Kicking off the series, the first “Lap” is nothing short of a visual spectacle, featuring Arsham’s artistic hallmarks in full swing. Two models are in the spotlight: a Porsche 930 Turbo, bearing Arsham’s iconic eroded design, and a Rodger Dodger that glistens with an intricate crystallized makeover. These aren’t just toy cars; they’re pieces of contemporary art, promising to be the treasure of any collection.
Yet, the standout masterpiece has to be the eroded Super Rally Case. This isn’t just any carry case; it’s a callback to the 1968 Hot Wheels Rally Case, reenvisioned through Arsham’s unique lens. The case is custom-made to be the perfect garage for the collection’s automotive gems, marrying utility with a distinct, nostalgic aesthetic.
Can’t wait until the official launch? The collection officially drops on October 27 at 9:00 AM PST, available exclusively on Mattel’s official website. But for those who just can’t curb their enthusiasm, a special exhibition is set up in New York. Make sure to swing by 45 Grand Street on October 21-22 for an exclusive sneak peek into this dynamic collaboration. As an added bonus, attendees on the first day will have the rare opportunity to experience the collection in the presence of the artist himself, Daniel Arsham.
This Hot Wheels collection isn’t just a nod to the past; it’s about cruising into the future of collectible art. Whether you’re a die-hard Hot Wheels fan, an art enthusiast, or at the crossroads of both, this collaboration is a testament to the power of creative innovation that you won’t want to miss. Start your engines, collectors – a new world of artistic expression awaits!