Autotrader Launches Spoof PSA
For just zero cents a day, you can save a car.
Autotrader‘s newest ad campaign, “Save Car PSA,” educates car shoppers on their app’s nifty “Save Car” feature. The clever PSA styled ad comes shortly after their “Goodnight Save” TV spot, released just days before.
The “Save Car” feature helps Autotrader users receive Deal Alert(s) from the brand, such as: APR offers, $1,000 cash back, price drops and more.
The spoof PSA also includes a working hotline – (844) SAV-A-CAR – featuring a number of “Save Car” consumer testimonials. Try it yourself!
Look for the “Save Car PSA” spot to officially air during this year’s NBA All-Star Weekend on TNT.