Autotrader Launches Spoof PSA

For just zero cents a day, you can save a car.

Autotrader‘s newest ad campaign, “Save Car PSA,” educates car shoppers on their app’s nifty “Save Car” feature. The clever PSA styled ad comes shortly after their “Goodnight Save” TV spot, released just days before.

The “Save Car” feature helps Autotrader users receive Deal Alert(s) from the brand, such as: APR offers, $1,000 cash back, price drops and more.

The spoof PSA also includes a working hotline – (844) SAV-A-CAR – featuring a number of “Save Car” consumer testimonials. Try it yourself!

Look for the “Save Car PSA” spot to officially air during this year’s NBA All-Star Weekend on TNT.

Joe Miragliotta is a caffeine addict, social media freak and a tech junkie. When first creating the concept was small; Post diary-like content to share with the world of all things he was into. Now it's grown to be much more than that. You'll find travel, food & drink, design, tech, entertainment and more!

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