The Kia Stinger GT Sends Steven Tyler Back to the ’70s
When you get behind the wheel of the all-new 2018 Kia Stinger GT, anything is possible.
Kia is kicking off their 2018 right with the launch of “Fueled by Youth, A State of Mind” Stinger marketing campaign. Its first 60-second ad, “Feel Something Again,” has launched on YouTube.com/Kia days before its television debut during the third quarter of Super Bowl LII.
The ad takes place at an abandoned racetrack, where rock legend and Aerosmith frontman, Steven Tyler, gets behind the wheel of the 2018 Stinger GT and blasts back in time–in reverse! The “Feel Something Again” soundtrack features a cinematic remix of Tyler’s hit “Dream On,” which perfectly rounds out the theme of taking the music icon back to his 25-year-old self.
“The Stinger is the dream car driving enthusiasts have been longing for with its head-turning design, premium amenities and heart-pounding power at an incredibly value-packed price. As one of the youngest mainstream car companies in the U.S., our youth – and the fearlessness that comes with it – is Kia’s strength, and the youthful mindset we share with Steven Tyler and Emerson Fittipaldi is on full display in our Super Bowl ad.”
– Saad Chehab, vice president, marketing communications, Kia Motors’ America
Watch the Kia Super Bowl ad below before Sunday’s big game.
Learn more about the Kia Stinger GT by visiting Kia online.