Lexus Debuts “Modern Leaders” Campaign, Featuring Emmanuel Acho and Tiffany Pham
Where do you find your inspiration? Is it on a walk, in the shower, reading a book, or taking a drive?
In a new marketing campaign that dropped this week titled ‘Modern Leaders’, Lexus presents the human side of its brand and how its flagship sedan, the 2021 LS 500 amplifies the human experience through its intuitive technology and features. The campaign stars bestselling author and sports analyst Emmanuel Acho and author and Mogul CEO Tiffany Pham.
“The flagship LS is our ultimate expression of omotenashi, or anticipatory hospitality. Our human-centric design and engineering philosophy elevates the Lexus ownership experience and helps create an emotional connection between our guests and their LS.”
– Vinay Shahani, vice president of marketing for Lexus
The new 2021 LS 500 plays a pivotal role in “Utterly Human,” starring Acho, and “More Than Intelligence,” starring Pham, while they prepare themselves for their on-camera appearances. A few of the flagship sedan features showcased in the spots include Shiatsu Massage, Climate Concierge, and Heads-Up Display, just a few of the luxurious features included with the LS 500 that is sure to get even the most wandering mind on track.
Both “Utterly Human” and “More Than Intelligence” will air during primetime, late-night, special events, and sports, including the Olympics, NFL, NHL, and USGA. Following the broadcast spots, the ‘Modern Leaders’ campaign will have digital, print, and out-of-home activations. Additional media partnerships will roll out over the next few months.
The 2021 Lexus LS: Utterly Human, Starring Emmanuel Acho
What makes a powerful modern leader is not just intelligence. It’s the humanity that lies behind it. The new #LexusLS was crafted with the same understanding: Real empathy is what truly matters.
2021 Lexus LS: More Than Intelligence Starring Tiffany Pham
When it comes to modern leaders, it’s more than intelligence we admire. What truly matters is the humanity behind it. Meet Tiffany Pham, CEO of Mogul, and the new #LexusLS 500—a car as empathetic as its driver. The new Lexus LS 500.
To learn more about the new 2021 Lexus LS 500, visit www.lexus.com/ls.