Ram Truck brand has unveiled its highly anticipated all-new Ram 1500 REV battery-electric truck for the first time during the Big Game. The 60-second commercial, “Premature Electrification,” features Emmy-nominated actor Jason Jones and addresses potential electrification concerns that consumers may have about purchasing an all-electric vehicle, including range, power, and payload. The commercial also signaled the official opening of customer reservations for a place in line to pre-order the truck at RamRev.com.

The Ram 1500 REV is the latest addition to the brand’s award-winning lineup and aims to deliver the right electric truck at the right time. With the Ram 1500 REV launch, the brand will give its owners more choices than ever to meet their individual truck needs.

To make the most of the new electric truck, the Ram Truck brand has also launched a unique and exclusive Rev Insider+ membership program at RamREV.com. The Rev Insider+ membership program offers customers privileges such as reserving a place in line for pre-ordering and exclusive access to events, news, and information about the future of Ram electrified trucks.

The 1500 REV is an essential step in the brand’s journey to redefine the pickup truck segment and make a mark in the electric vehicle market. The new electric truck is a testament to the brand’s commitment to innovation, sustainability, and providing its customers with the latest technology.

“We created this commercial to speak directly to Ram truck owners and potential truck owners to bring some lighthearted humor to the high-tech, EV conversation, which rightfully takes itself very seriously. As we open reservations today for a place in line to pre-order the all-electric Ram 1500 REV, we wanted to directly address any potential concerns about EV truck ownership using an approach that we believe will resonate with our truck-buying consumers. The intent of the spot is to let our buyers know that we have listened to their concerns as part of our dialogue with them over the last several years as we prepare to introduce the all-electric Ram 1500 REV to the market in 2024.”

— Olivier Francois, global chief marketing officer, Stellantis

Ram 1500 REV Super Bowl Ad

The 1500 REV is set to revolutionize the pickup truck segment and provide customers with a new level of electric truck performance and capabilities. With the Rev Insider+ membership program, customers can become part of the Ram Revolution and be at the forefront of the brand’s electrified journey. To reserve a place in line for pre-ordering the Ram Truck’s 1500 REV, visit RamRev.com today.