Autotrader and Pixar Team Up For ‘Cars 3’ Collaboration
With the highly anticipated Disney Pixar film, “Cars 3,” scheduled to hit theaters in 3D on June 16, 2017, who better to partner with than Autotrader?
The 30-second spot titled “Every car has a personality,” centers around Autotrader’s personalized search functionality, while featuring some of “Cars 3’s” most notable characters and their extraordinary personalities.
“Collaborating with Disney Pixar’s ‘Cars 3’ was a natural fit for Autotrader for more than the obvious reason of the spotlight our iconic brands share within the automotive space. Much like the Cars franchise, Autotrader shares a personal connection with people of all ages and at all life stages, and we feel this is reflected in the playful content we developed with the Disney Pixar team to further drive excitement for our brand and the upcoming premiere of Disney Pixar’s ‘Cars 3’.”
– Jessica Stafford, vice president of marketing, Autotrader
You can expect to see the official debut of the Autotrader “Cars 3” television spot during the 2017 NBA Playoffs on TNT, with national television advertising on a number of other sports and entertainment programs to follow. As part of the partnership, Autotrader will also host exclusive screenings in select cities.
For more information about Autotrader and the “Cars 3” promotion, visit Autotrader.com or like Autotrader on Facebook:Facebook.com/Autotrader.