Seth Rogen pranks New York grocery store patrons as a talking cantaloupe and sausage to promote his new animated film, Sausage Party. It’s pretty hilarious.

Leave it to Seth, the guy who will teach you how to roll the perfect blunt, to write and star in a movie about a sausage leading a group of supermarket products on a quest to discover the truth about their existence. Even more, it’s the first R-rated CG animated movie to date, so let’s just add that to the ridiculousness. The film also has a slew of awesome comedic voice talent – Seth Rogen, Kristen Wiig, Jonah Hill, Bill Hader, Michael Cera, James Franco, Danny McBride, Craig Robinson, Paul Rudd, Nick Kroll, David Krumholtz, Edward Norton, and Salma Hayek.

Sausage Party is out in theaters August 12, 2016.