Hot off their Iced Tea Variety Pack reveal Bud Light Seltzer is adding something groovy to their summer lineup of hard seltzers. The limited-edition Bud Light Seltzer Retro Summer pack features three summery throwback flavors 90s babies will love.
- Cherry Limeade: Sweet and tart with a full cherry, fruit punch flavor and a zesty lime finish…the champion of summer drinks.
- Blue Raspberry: Tart raspberry aroma paired with the classic taste of a sweet blue snow cone. Your taste buds are calling for this beach icon this summer!
- Summer Ice: Lemon, cherry, and blueberry combine for the perfect summer treat. Celebrate the flavors of red, white and blue in this sweet and refreshing take on a classic.
But wait, there’s more! Bud Light Seltzer isn’t stopping at this Tie Dye Retro Summer pack. They’re really hammering home what we all used to love about time outside with friends and family. That’s right, friends, they are releasing Bud Light Seltzer Retro Summer Icicles. It’s good to be an adult.
“We know this summer is going to be a special one for us all, so to celebrate we’re bringing something special to the market for our loyal fans while also attracting new ones. Our new limited-edition Bud Light Seltzer Retro Summer pack and Icicles are inspired by delicious and iconic flavors which are synonymous with the season and eye-catching packaging that is reminiscent of past summers.”
– Andy Goeler, Vice President of Marketing, Bud Light
Bud Light Seltzer fans can begin enjoying these flavors at their next BBQ starting June 14. Bud Light Seltzer Retor Summer will be offered in a variety 12 pack with 12 oz, slim cans and in the brand’s first-ever icicles that come in a 12 pack variety with 2 oz. icicles.
